Social networking is a permission-based mode of communication. To get anywhere with it in your insurance marketing, you have to gain people’s permission to communicate with them. If you spend some time making yourself a member of a community, really finding ways to fit in and be a genuine member of the group, you will [...]
Householders are being urged to ensure they have adequate home and contents cover as the freezing weather continues to damage properties across the country. With Arctic conditions sweeping across parts of the UK, home insurers have reported a rise in claims for snow-related damage to guttering and fascia boards, outbuildings, greenhouses and conservatories. In the [...]
Millions of workers in occupational pension schemes have been excluded from a landmark legal ruling that will force insurers to offer the same annuity rates to men and women. The European Court of Justice decision this week will make it illegal for insurers to use gender to calculate premium rates for insurance policies. The biggest [...]
People worried abouttheir personal data being in the public domain are looking at ways to take themselves off marketing lists and therefore reduce the number of unwanted sales calls and letters. One of the most effective ways to prevent access to your data is to remove your details from the Edited Electoral Register when filling [...]
In insurance marketing, keep these three tips in mind when calling customers, especially the first time you phone them: Don’t get distracted. Don’t use speakerphone. Don’t eat or drink or chew gum when you’re on the phone. Don’t watch the baseball game or try to talk to someone else in the office. Don’t surf the [...]
Now is a good time for business owners to ensure that current business insurance coverage adequately protects the business in the event of a natural disaster, the Insurance Information Institute (I.I.I.) urged in a recent report. With the 2011 hurricane season already upon us, it is essential that businesses review existing business insurance policies and [...]
Luxury items motivate some of us to work hard, in the hope that we’ll be able to purchase the expensive merchandise one day, and they could be the reason some lottery winners end up broke a few years after buying their winning tickets. If you find yourself in a position to own one or all [...]