About three-and-a-half years ago, we featured a cool ad for the Nissan Qashqai, which at the time was a brand new car and an unknown quantity. Despite its strange, u-eschewing name, the Qashqai has come to be the leading light of the ‘urban crossover’ segment, rescuing it from the mirth-inducingly iffy early pioneers, like the Megane Scenic RX4 and Rover Streetwise. Indeed, the Qashqai has proved so popular that Mini are looking for a piece of the action with their forthcoming Countryman.
All this extra competition has led Nissan to facelift the car and produce some more content, highlighting the rugged credentials of its upstart offspring. But creating an entirely new advert is hard. It’s much easier to take an existing, brilliant advert, and then make it funnier. Which is what they’ve done, with some aplomb, and with no discernible apology to Sony. Or Jose Gonzalez. Bravo lads! (or should that be Bravia?)
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