Insurance Leads: Leads are people

Leads have been a part of insurance sales for decades now, but there are still a lot of misconceptions about what exactly they are.

People tend to think of insurance leads as a card or an email with contact information. An email address to send a form letter to, or a phone number to call with a scripted message.

Salespeople often treat leads as data, something to be used to boost a bottom line and plug into a database.

And while leads can do a lot for your bottom line, to view them as something you can simply plug into a system and expect a sale to spit out is an unrealistic and unproductive perspective.

People are complicated.

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New service could help consumers with lost life insurance policies

Taking the time out of a busy schedule to compare life insurance quotes can be time intensive; however, this is likely to involve less work than locating the lost policy information of a loved one.

As many as 25 percent of life insurance policies go unclaimed annually for various reasons, the most common being misplaced information.

Often this information is kept by insurers until proper claims can be made, a responsibility of the beneficiaries. Despite this, a new service aims to cut down on the amount of these instances, and help ensure more money goes directly to the desire beneficiaries.

FindYourPolicy.com was started by Michael and Edmund Hartmann three years ago after their own frequent attempts to locate their deceased father’s life insurer. Read all post…

Insurance leads: Meet your community

Successful insurance agents are involved in their communities and therefore discover profitable opportunities to meet potential insurance leads.

Have you considered these possibilities?

Go to local networking events. There’s a lot to be gained from making connections at various events in your area where businesspeople of all stripes get together to trade business cards, schmooze and maybe have a meal. It’s never a bad thing to let people in your community, especially other business owners, know that you’re out there too and appreciate their insurance leads.

Who knows? You m

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Roadkill Costs in America

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When I was a kid we drove. A Lot. It was a sort of entertainment for my parents and a means of teaching us kids patience and self control.  I called it torture.  How many wiggly seven year olds do you know would relish the idea of sitting in a confined space sardine-style with their four siblings for endless miles along a deserted back road?

We did come up with a game to pass the time: counting road kill.  Not the kindest game, but we were obviously limited in our entertainment choices.  On the other hand, we did see some really neat specimens like a four-point buck, the huge porcupine, and even a rattle snake.  My personal favorites were the skunks because they sparked much conversation in the car for miles afterward, and I figured it was a very poetic way to repay my parent’s for the forced confinement.  I’ve always had a very well developed sense of irony.

When I was a teen, I had my first experience with being the producer of such road kill. I was dri

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Insurance marketing: Overcoming objections

In insurance marketing, one of the best ways to let customers know that you really do care about their concerns is to address their objections in ways other than just to dismiss them. Alleviate the problem, and you can progress.

Lots of times, agents will hear an objection like “I need more time to think,” “Let me talk to my wife / husband,” or “I just can’t afford it” as an out-and-out “no.”

But that’s not really what they are, most of the time. Objecti

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Aviva freezes with-profits bonus rates

Two million Aviva with-profits policyholders will have their annual bonuses frozen but will benefit from a rise in final bonus rates, following a 12 per cent increase in the value of its main fund in 2010.

The regular bonus rate for Aviva’s new business bonds will remain at 2.75 per cent and the regular bonus rate for new pensions will also stay at 3.25 per cent. Regular bonus rates for conventional policies, including endowments will stay at 2010 rates. Market value reductions (MVRs) on with-profits policies will fall by an average of 4 per cent.

The news came alongside reports that the main Aviva with-profits fund grew by around 12 per cent in 2010 while the total value of all the providers’ with-profits funds reached £49bn.

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Multi-Trip Insurance For When Your Children Move Abroad

It happens to every parent – your children grow up, get educated and fly the nest. Some fly further than others. If your son or daughter is starting a new life abroad, for a short time or much longer, you’ll no doubt have mixed emotions – happiness for them to be doing something so exciting alongside the feeling of how much you miss them.

Look on the bright side – you now have a place to stay in a new country, and you can start to plan your visits to an exotic destination. With multi-trip insurance you’ve got the practicalities of health provision covered. Annual mu

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